Kleenex

Kleenex Balsam Days

A few words from Véronique Bontemps, Managing Director of Kimberly-Clark France

What can you say about Globe Group’s work with Kimberly Clark?

“As time has passed, the campaigns have intensified, becoming more qualitative and targeted. And at the same time, Kleenex has evolved. We felt that the brand had the presence and the legitimacy to shift from a very functional approach to a more emotional one.”

Balsam Days: “Gently Prepare for Winter”

This is why Globe Groupe proposed product-focused creative workshops in all major shopping centres, where participants were able to create something, exchange with one another, share a moment, photos, etc. When a shopper marketing agency is capable of deploying events in the right shopping centre, in the right place at the right time, brand and sales activation can be very effective.”

An all-encompassing strategy

“Everybody contributes to guaranteeing the utmost consistency and effectiveness of the different customer contact points. To get overall recommendations from customers, agencies need to work further upstream and establish project groups.”

#Roadshow #StreetMarketing #Sampling