A french success story
It’s in the Luxury industry in the USA, where Jeremy Dahan, CEO & Chairman of Globe Groupe, learned his trade, notably with LVMH in the late 90’s. At this time, Shopper Marketing was a hot topic everywhere in the States, but basically unknown in France. Convinced of the power and potential of this new shopper centric vision for brands, he launched Globe in France in 2002.
Now the market-leader and one of the fastest-growing agencies on the segment, Globe keeps on spreading the word about Shopper Marketing in France and in Europe by expanding its footprint to Germany in 2014 and Switzerland in 2018.
AN INTEGRATED MODEL
“Feet on the Ground, Head in the Stars”
All you need for an effective shopper marketing campaign under one roof…that is what makes us actually so effective.
Strategy
Schedule
Creation
Production
Strategic planning
Our teams anticipate and decode consumer trends, generate shopper insights, decipher evolving retailer ecosystems and competitive landscapes. and design effective shopper marketing plans.
By cross-referencing market analysis with the specifics of the brand to
determine the most relevant levers to be activated, and the associated marketing and sales action plan.
Our obsession: high added value programs for brands, shoppers. retailers
Touch point planning
WE CONNECT BRANDS AND SHOPPERS AT THE PERFECT TIME AND PLACE
Today, everyone is a shopper and shoppers are everywhere. We translate aspirational insights into actionable levers to connect the brand with
their shoppers in the moments and at the locations that matter most.
We own the largest shopper database that allow us to determine the best geographic, schedule of actions and the perfect reach.
Design & Creation
We design creative and abitious brand activation campaigns… while keeping it real.
An international team with advertising experience driven by a shared desire to bring outstanding shopper
experiences to life.
Art directors, copywriters, retail designers, 3D graphic artists, rough men …many talents working together to
connect brands and shoppers
The factory
Design office, sourcing and manufacturing.
Skilled craftsmen based in and around Paris (woodworkers, bodyshop technicians, assistants, sound/light/video technicians, upholsterers, installers, etc.) with ultra-modern equipment ensure 24/7 deployment and after-sales service for our systems.
People
Casting, Recruitment, Training and Payroll.
Globe manages a network of 27,000 brand ambassadors and 15,000 promoters, issuing some 60,000 payslips every year. Our back-office, a true hot-line, keeps us in contact with our teams in the field, providing upstream information, interacting during operations and ensuring feedback at the end of each campaign.
Logistics
SEVEN DAYS A WEEK, 24/7 Storage, kitting, dispatch, cold-chain logistics, booth installation and after-sales checks.
We can also provide you with a large fleet of customisable vehicles (tricycles, food trucks, Airstream caravans, XXL Smart cars, pick-ups, minivans, etc.). Six logistics hubs ensure nationwide coverage
Field Service Management
Set up of the technical Specs, location scouting, booking & set ups, liaison with city councils, retail partner contacts, shopping centres, security checkpoints, elaboration of prevention plans, roadbooks, etc. We are local, we are flexible, we are responsive.
International
“THINK GLOBAL, ACT LOCAL”
Based out of hubs in France, Germany and Switzerland, we work with international clients throughout Europe. The multi-country organization leads to cost synergies while meeting local specificities, which is key to ensure the most relevant and effective activation.
PARIS | LYON | MARSEILLE | LILLE | TOULOUSE | NANTES | BREMEN
FRANKFURT | ZURICH | BASEL | GENEVA
OUR PARTNERS
“CONVERTING REACH INTO SALES”
We select the networks with the highest contact, experience and conversion potential for your brand. We streamline the process (location mapping, footfall count per location, accessibility, technical specs, storage areas and tracking), enhance the area and optimise the cost per contact. We make it easy.
We’re proud to work with the most powerful networks in France.
