shopper centric

What you try is what you buy

The rules have changed. A good product and a good story are essential, but are no longer enough to sell.

While technology, online shopping and globalization have deeply shaken up the industry, shoppers still expect brands and retailers to remember that shopping is above all supposed to make you feel good, to have a human touch, to provide you with tangible proof and immediate satisfaction…experience and experimentation come first.

And when the experience is positive, consumers are willing to buy and advocate the product to their community.

That’s why we have to provide them with the right, distinctive, meaningful and memorable experience where shoppers are living and where they are buying.

FROM PATH TO PURCHASE TO PATH TO LIFE

We put shopper marketing at the heart of three key audiences: the buyer, the retailer and the brand. We work on all relevant contact points inside and outside the point of sale to build an effective activation programme and touchpoint planning.

“In data we trust.”

Shopper marketing is a powerful retail tool that has a significant impact on brands and sales: we define the KPIs with our clients to assess relevance, benchmark and validate the effectiveness of campaigns.

We post-test each campaign to evaluate its business and brand performance with our own scorecard methodology.

One globe

A SHOPPER-CENTRIC APPROACH

We translate aspirational insights into actionable levers to connect the brand with the shoppers in the moments and at the locations that matter most.

We transform brand equity into actions, build the perfect touchpoint planning and always optimize your ROI.

We are a fully integrated agency that responds to our clients’ needs in real time and guarantee the quality and effectiveness of campaigns.