Or, how to make an impression ?
Dive into the brand’s world, surprise, connect…shoppers want to be active, interact with the brand and experiment with the product to make sure they’re making the right choice. Associate a product with an emotion, a feeling of happiness and pleasure. Is there a more powerful sales argument?
KPI
80% of French people feel that they are more demanding than before
87% of consumers recommend a brand to their family and friends when they've had a good customer experience.
60% of French people 18-24 want stores in which they can do more than just buy